With the start of the new year we decided to kick off 2022 with new energy, a new logo, and on a literal warm note. Launched during a typical Dutch winter consisting of harsh winds, rain and cold, a scarf provided the perfect opportunity to introduce our logo to the outside world. Where our past 3D lettered logo was a playful representation of our first activities as a starting agency, GOWTU has expanded in terms of projects, clients, members and services. Reflecting our growth, this all new logo finds a playful balance between the sophisticated and bold. The two toned colorway of the scarf reflects this same approach, enabling the wearer to switch between a vibrant, playful mood and one that is more sober and sleek.